Branding Yourself In The Sports Industry
March 23, 2015
Ben is a graduate assistant in the marketing office of a mid-major Division I athletic department on the East Coast. His career goal is to work in college sports. He could see himself being a Division I athletic director someday. Ben's advisor and professor, within his sports management master's degree program, is a former college athletic director.
In tonight's sports marketing class, Dr. Thomas (Dr. T) is discussing the issue of branding. While the lecture is geared toward the branding of a sports organization, the conversation turned towards the branding of an individual as the students are beginning to search for a job.
During the class discussion, Dr. T suggested that the students think deeply about their personal brand. He went on to mention that each student should have a personal branding strategy. . . (More)
How To Write A Quality Cover Letter
March 9, 2015
Most people tend to place a considerable amount of attention on producing a quality resume, but what about your cover letter? A resume is a relatively static document that only changes when you receive more education or gain additional experiences. The cover letter, however, needs to be adjusted with every new job application.
This constant need to update your cover letter makes this a dynamic document that must be changed, tweaked, adjusted and personalized for every new job application you submit. In order for your cover letter to be effective, you will want to be strategic in how you write the letter. In particular, you will want to understand the purpose of your cover letter, write the letter so it is specific to the organization and the position, and make sure . . . (More)
How To Recover From a Botched Interview Answer
March 2, 2015
An interview is often quite similar to a theatrical play. While an actor has to know their lines within the play, you too need to know your lines during a job interview. The lines in an interview are your answers to interview questions. But what happens when you either forget your lines or you begin to answer the question incorrectly?
If your mind goes blank or you find yourself rambling in your answer, you should (a) catch yourself rambling or searching for an answer, (b) take a deep breath, (c) compose yourself, and (d) consider using your Personal Sales Pitch to answer the question. Many answers to interview questions can be answered by . . . (More)
Your Body Language Is Important During An Interview
February 23, 2015
Jessica is nervously excited as she answers her cell phone. She knows that the caller is the chair of the athletics search committee. Jessica has been anticipating this call and she is hoping to be offered the job as the new compliance director at state university.
Ten days ago, state university brought Jessica to campus for her interview. She was the first of three candidates to visit campus, and she felt that the interview went well. Feedback from previous interviews was that Jessica didn't have the best body language in social settings, and she was perceived as being insecure or distant. To improve her social skills Jessica began reading various articles and books in an attempt to improve her body language. In her research, she came across. . . (More)
Your Job Search: How Hungry Are You?
February 9, 2015
How bad do you want to work in the sports industry? If you truly want to make it in the sports field, you have to be hungry, hungry to achieve your goal.
Hunger is an extreme desire to achieve your goals and objectives. When you're hungry, nothing will stand in your way. You will make the necessary sacrifices, you will work hard, and you will stay focused on your goal. It doesn't mean that you will operate with a "win at all cost" attitude that will hurt others just so you can get what you want, quite the opposite. When you're hungry you will. . . (More)
Your Sales Pitch Is Key To Landing The Job
September 29, 2014
As you begin to search for your next job, you will need to create a well-written personal sales pitch. Your personal sales pitch is a key fundamental tool that will be used in your cover letter, for answering interview questions, and in your follow-up after the interview.
Your sales pitch, also known as an elevator speech, is composed of three sections - a summary of your resume; a listing of your skills, abilities and traits; and a description of your current situation. Depending upon the question you are being asked, you could answer it with the entire pitch, or with one of the three subsections.
For example, if you were asked the question "What is your experience in working in this industry", you would answer this question by reciting your first section, the summary of your resume. If you were asked the questions . . . (More)
Three Steps To Positioning Yourself For A Job In The Sports Industry
January 26, 2015
Michelle recently contacted me about how she should pursue a career in college sports. She lives in a small city in the Midwest and her entire family lives in the region. She has an interesting situation and asked if I could provide some insight for her.
Her situation is such that she cannot relocate for a job within the near future and wondered how she might be able to work her way into a position within a local college athletic department. The city where she lives has a Division I university and two small colleges. Michelle had received her undergraduate degree at the university and she was now pursuing a master's degree in sports management from the same institution . . . (More)
Preparing The Communication For Your Interview
January 12, 2015
Getting a job in college athletics takes preparation, networking, persistence, and organization. To help you with your organization, I have created an
Interview Preparation Form that is a worksheet that's designed to help you prepare for your job interview. The Interview Preparation Form is an organized "cheat sheet" that helps you with the organization of your communications so you can ace your interview.
The Interview Preparation Form is designed to provide you with a method of organizing your interviewing thoughts, answers, questions, and stories. It has . . . (More)
Resumes Are Reviewed in Only Six Seconds
January 5, 2015
In a recent study on hiring practices, researchers found that on average, hiring managers spend approximately six seconds on each resume they review. Researchers at The Ladders, as reported by Business Insider, reviewed the practices of more than two-dozen recruiters.
The findings from the study showed that employers scan resumes from the top of the resume, down the left side of the paper. These hiring managers scanned the resume for the following items:
Five Stages Of The Job Search Process
December 8, 2014
Dennis and Janet are both searching for a job in the sports world. Dennis is a basketball coach who is looking to advance in his career and Janet recently graduated with a master's degree in Sports Management. While Dennis is very focused on his career, Janet isn't sure what she wants to do.
Dennis knows that he wants to advance in the coaching profession but is having a difficult time getting an interview. Janet on the other hand is confused as to what type of job or career she wants. They both seek the assistance of a career coach to help them with their search process.
The career coach shares that there are five stages to the job search process: . . . (More)
Careers Blog -
Your Job Search: Take Advantage of the Holiday Season
December 1, 2014
I hope you had a great Thanksgiving! For many of you it meant coaching your team, working game management, or having some down time. With Christmas coming soon, and then New Years, many people decide to take some time away from their job search. This is a good thing, right? It is for you!
Many people do take the holidays off from their job search because they reason that nobody is hiring. And once the New Year rolls around, they'll pick their search up again. This is a good thing for you because . . . (More)
To Get Hired, You Must Use The Correct References
November 10, 2014
Who do you have listed as your references when you apply for a job? Did you know that using the wrong references can hurt your chances of getting the job? This seems like a pretty obvious statement, yet 62% of hiring managers who were recently surveyed in a study by CareerBuilder shared that "when they contacted a reference listed on an application, the reference didn't have good things to say about the candidate."
This statistic is startling. You should only list references who will give you a positive and glowing review. If you are not sure if a person will say positive things about you, don't list them. This includes current and former bosses. Just because they are, or were, your boss doesn't mean you need to list them as a reference. . . (More)
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Head Men's Basketball Coach
I just finished your book, which is definitely more than just a book but a resource that I can continue to look back and reference. One of the things that helped me the most was the interview questions. Some of the examples of the questions (as well as some ways to answer those questions) were perfect.
Sports Management Student
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